Panasonic campaign

Panasonic campaign : an unexpected beautiful collaboration!

New face for Trendy Hair Style

This year, HMA had the pleasure of working with one of the world’s leading electronics manufacturing companies in Japan, the Panasonic Corporation.

A company always innovative and cutting edge not only in the field of communication and household appliances but also in the hair industry. It’s here that our agency comes into play!

Panasonic was looking for a model with beautiful hair, to reflect the standard style done for the previous campaign in LA, (Trendy L.A. Hair style ), who was natural and casual in front of the cameras and able to shoot their new advertising campaign all over the world.

HMA models presented themselves to the castings and one of them, Ivan Ivanova, was fortunate to be selected as a testimonial for the commercial and the face of the new Panasonic campaign  hair Kit (Hair dryer, plate and brush). A very special opportunity, since it does not happen every day to be able to work with such an important and famous brand!

For our model, we had 3 days of full immersion in photo shoots and filming under the direction of many professionals in the industry. “Panasonic campaign was challenging but also fun and exciting! I was really happy to represent the new face of Panasonic’s hair kit, a unique experience I will never forget because it has made me grow very professionally and it’s the one thing I’m going to be most proud of!”

These were the words of Iva to describe her work experience, we were very happy for her and we are  happy to be able to offer job opportunities like these to our models.

The  collaboration with Panasonic campaign has been unexpected, but it has turned out to be very interesting and it is always a honour  for us to create new business relationships.

Another International success for HMA and an important target met,for which Iva will be recognised globally.

Published by

Manuela Harvey

CEO of two models agency. Hair Models Agency, HMA, in London focused mainly in the Hair sector and Haute Models Group, HMG in US focused in Fashion and Talents sectors. International Associate of Raine magazine for UK and Manager of Nova Lorraine Collection for UK and Europe. Instagram: hmg_usa

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