Beauty and Hair shows have had a huge setback during the Covid-19 pandemic in 2020. Many events have been postponed or cancelled due to the government’s restrictions on big events and travel bans, posing enormous risks to the industry. But Tony Rizzo, founder of Alternative Hair Show, was committed to promoting one of the most renowned hairdressing and charity events globally.
Antonia Trevini talked with Linda Evans, Alternative Hair Show PR, to understand more about how Covid-19 has changed the Alternative Hair show.
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